The buyer asks for documents a studio of one does not have.
Line sheets, costings and tech packs take the week you needed for the product.
The documents come out as finished files from what you already have.
Lodet · Made in Tunisia
Clean first. Soft after. Warm always.
من تونس، لكل امرأة تحمل يومها.
Solutions · Independent designers
You are the whole team. So is this.
A one-person label does every job a hundred-person brand does, on the same calendar, with the same buyers asking for the same documents. The gap is capacity, not talent.
- 01Fashion Designer
- 02Buyer / Merchandiser
- 03Sourcing Analyst
- 04Finance Analyst
A hundred-person brand splits these across four departments. You hold all four.
The one job this page is about
Turn up to a stockist meeting with the documents a buyer expects.
- How often it comes round
- Every market appointment, every stockist conversation.
- Skip it once
- The buyer's interest stops at the document you do not have, and it does not come back next season.
Landed cost
What it costs by the time it reaches you.
The components in the order they hit, including the three that get left off a first sheet: sampling rounds, freight and duty.
Materials
Trims
Make
Sampling
Freight
Duty
Waste
- Materials
- Shell, lining, interlining, at the minimum you can actually buy
- Trims
- Hardware, labels, thread - the lines that get estimated and never checked
- Make
- Cut, make, trim at the factory's real minimum, not the quoted one
- Sampling
- Every round before the one that gets approved
- Freight
- Mode, incoterm and who is carrying the risk at each leg
- Duty
- The HS code and the origin, which is where a costing is usually wrong
- Waste
- Yield loss between the marker and the cut
The components and their order, not a split. Knitwear, leather goods and jersey do not share a cost shape - yours is computed from your own spec and minimums.
The appointment
A studio of one, asked for a studio of thirty's paperwork.
Buyers do not discount for a small team. The difference is capacity, not talent.
Sourcing at low volume means being told no.
Small runs get the least attention, and finding a mill that takes one is a full-time search.
A spec is matched to a ranked shortlist of verified factories, quoted comparably.
Everything is decided alone.
No merchandiser, no analyst, no second opinion before the money is spent.
The parts that want a specialist go to one, so the call gets a second read.
Use cases · the season, in order
Four jobs, in series, on one calendar.
A hundred-person brand runs these in parallel. Running them in series is the entire difference.
- 01Collection
Say what the collection is, properly.
The part that is genuinely yours, and the part that gets the least time.
You hand overSalt & Iron - Graduate Collection Statement
- 02Costing
Work out what it actually costs to land.
A costing done after the sample is a costing done too late to change anything.
You hand overLanded Cost & Margin Model
Landed Cost & Margin Model - 03Selling
Make the line sheet a buyer can order from.
Buyers do not discount for a small team. The paperwork bar is the same.
You hand overSÖNDER - SS26 Wholesale Linesheet
- 04Funding
Build the case for the next step.
Winning the order and being able to make it are two different wins.
You hand overCORDA - 8-Week Pop-Up Business Case
One desk
What a designer working alone actually gets.
A label of one still needs the four specialists a brand of a hundred has. This is where they come from.
The desk
- Fashion Designer
- Buyer / Merchandiser
- Sourcing Analyst
- Finance Analyst
Reaches for
Print-quality PDF · Editable deck · Everything packaged together · Ranked factory shortlist · Verified factory directory · RFQs, sent and compared · Specialist hand-off · A team of specialists in parallel · Multi-angle research sweep
Lodet · for independent designers
Your own line, your own scent.
Bloom, perfumed mist 250 ml
29 TNDA small label can launch a mist the way it launches a capsule: a story, a price and a shoot. Lodet shows how that is done with a real range.
Bloom, le parfum qui fleurit avec vous.
بلوم، عطر يزهر معك.
Her day, as it naturally changes
- 29 TND
Morning
Bloom, perfumed mist 250 ml
Two sprays on a windowsill morning. Fresh, floral, easy to wear all day.
29 TNDMidday
Venelle sunscreen SPF 45
The beach towel, the Hammamet light, nothing to think about.
29 TNDEvening
Sublime, perfumed mist 250 ml
The evening one. Warm, orange blossom, for the nights she chooses herself.
79 TNDSunday
Hydra-Hyaluronique Amino Keratin
The Sunday set. A towel, a slow hour, nobody waiting.
A way of reading the range, not sales data: no figure here is a result.
Hair
Dry, tired or colour-treated hair
Hair you are proud of
Skin
Everyday glow and protection
Skin protected, mind free
Mist and gifts
Self-treat and gifting, Eid and Women's Day
Feel beautiful without effort
Family
The shared bathroom shelf
The smile of the house
- rose
- jasmin
- fleur d'oranger
- argan
- propre
- tiède
- doux
- Discover
- Try
- Rebuy
- Gift
- Share
Lodet · in motion
See it worn.
Two short films with Lodet's own products. A shelf shows what is sold; a film shows how it sits in her day.
The products, shown
For selling: Lodet's products, shown by the women who use them.
The woman who wears it
For introducing the brand: the woman first, the bottle second.
Analysis · One person, every hat
What she feels, and what your team does with it.
Picks one feeling for the launch and shows it in one film, rather than all four at once.
Confidence
“I walk in already ready.”
Shoot the moment before the door: the mirror, the bottle, the first step out.
Lift
“My mood is lighter once it is on.”
Light and warmth in the frame. Say lighter and brighter, never treated or improved.
Being noticed
“People turn when I pass.”
Let the scent trail be seen: a glance, a turned head, a compliment, kept ordinary.
A day that runs
“Morning to evening, it keeps up with me.”
Cut one woman across the day: morning mist, midday sun, evening mist, Sunday hair.
These are words women use about the ritual, read for what a team can show. They are not results: nothing here is measured, and Lodet does not claim to change mood, hormones or the skin. Say how it feels, never what it does.
Claims · Tunisia, the Mediterranean, Europe, Italy
Where you may say it.
Venelle face cleansing gel · 22 TND
A woman washes her face with it at night, and her face feels clear. The sentence you write about that moment uses the same words in every market, and is a different claim in each.
Propre d'abord, doux ensuite.
نظافة أولاً، ثم نعومة.
A line that reads as a cosmetic description in one market can read as an action on the skin in another, and that moves the product across a category line, not just the wording. The proof that carried the sentence at home does not travel with it. The sharpest case is the “free from” line, so the market list belongs beside the claim at brief stage, not at artwork.
“Leaves her face clean and fresh.”
Describes the wash
A cosmetic description of a ritual. Keep it a gesture, not a result.
“Clears her face of spots.”
Acts on a condition
Reads as treating a skin condition, which can move a product across a category line. Needs its own evidence, or a different sentence.
“Free from [an ingredient].”
A negative claim
Ordinary in some markets, read in others as denigrating an ingredient that is legally allowed. Settle it per market before it reaches artwork.
Tunisia
The home market. Write the claim in French and Arabic, and confirm the local rules with the competent authority before print. This page does not summarise them.
The Mediterranean
Each neighbouring market has its own cosmetics rules and its own label language. List them beside the claim, one by one, rather than assuming one answer for the coast.
Europe
A cosmetic sold in the EU follows Regulation (EC) 1223/2009: an EU Responsible Person, a safety assessment, notification, and claims that meet the common criteria of Regulation (EU) 655/2013: legal compliance, truthfulness, evidential support, honesty, fairness and informed decision-making.
Italy
Italy applies the EU rules. Member states may require the local language for certain label particulars, so confirm the Italian wording instead of translating the French by hand.
A small label writes its own line and has no regulatory team, so the checklist has to be short enough to use.
Orientation, not legal advice. Confirm each market with a regulatory adviser before print.
Reports
3 briefings written for lodet for independent designers.
Each one is the finished file, opened in full. Every figure in them is illustrative and each says so on its own cover; a real run researches and cites its numbers with an as-of year.
Get started
Arrive with the paperwork already done.
Start with the question a lodet for independent designer actually has, and leave with the file.