By Sector ·
Actives, claims, and what you may say where.
Tunisian heritage, with an Italian thread, answered in a bottle. The interesting question is never the ingredient - it is whether the claim survives the market you are selling into.
- playbooks this work reaches for
- 6
- specialists it is split across
- 4
- documents shown in full on this page
- 4
What this sector is a watch on
Care travels: a gesture learned on one shore is kept on the other.
How fast the answer goes stale
Heritage is slow, while a face is looked at every morning.
The route
From one shore to her face.
A drawn route from Italy to Tunisia to the face, as the brand tells it.
a drawn route, not a shipping map
| Stop | Meaning |
|---|---|
| Italy | Where the heritage began, as the brand tells it |
| Tunisia | Made here, for the women who hold the day together |
| Her face | Where every day starts and ends |
Where it gets specific
Three questions, and the exception each one carries.
Cosmetics goes wrong in the gap between what is true and what is sayable.
How Lodet's range answers a woman's face today, with a heritage that began across the sea.
The same active can be a cosmetic ingredient in one market and a regulated one in another, so a claim check is a per-market question rather than a single verdict.
A campaign that shows the face first and the bottle second.
Imagery is where an unsubstantiated claim usually enters a launch - a before-and-after implies an efficacy claim whether or not the copy makes one.
The brand book and the retailer pitch, in French and Arabic.
The pack copy, the PDP and the paid social all restate the claim. They are drafted from one approved wording here so they cannot drift apart later.
Where the claim has to land
The same active, in six places a customer meets it.
Approved once, restated six times by six people. That is where wording drifts.
- 01On skin
- 02The product still
- 03The PDP
- 04In use
- 05The editorial
- 06The campaign
Cosmetics output
The documents this work produces.
Real Cosmetics deliverables, produced end to end.
Competitor Assortment Briefing
PDF · page 1 of 9
Switch deliverable
What actually runs
A claim, a formulation read and a market check are three different jobs, so they go to three different specialists. One system, 102 tools and 223 playbooks behind it.
Handed to
- Trend Forecaster
- Fashion Historian
- Creative Director
- Fashion Generalist
Get started
Bring Lodet cosmetics to your shelf.
Tell us what you sell and who you sell to. We answer with the products, the prices in dinars and the words, in French and Arabic.