By Sector ·
Actives, claims, and what you may say where.
From the formula sheet to the shelf, every claim checked. The interesting question is never the ingredient - it is whether the claim survives the market you are selling into.
- playbooks this work reaches for
- 5
- specialists it is split across
- 4
- documents shown in full on this page
- 4
What this sector is a watch on
Rules and tools both move: the regulation, the label, the way a bottle is described.
How fast the answer goes stale
A rule changes by ruling, and a label printed today has to survive it.
The gate
Six checks before it is printed.
The six common criteria every cosmetic claim is held against.
- 1
Legal compliance
Is the claim allowed at all?
- 2
Truthfulness
Is it true of this product?
- 3
Evidential support
Can it be shown?
- 4
Honesty
Does it promise only what it does?
- 5
Fairness
Does it respect other products?
- 6
Informed decision
Does it help her choose well?
EU Regulation 655/2013, the six common criteria
Where it gets specific
Three questions, and the exception each one carries.
Cosmetic Tech goes wrong in the gap between what is true and what is sayable.
Whether a claim passes the six common criteria before it is printed.
The same active can be a cosmetic ingredient in one market and a regulated one in another, so a claim check is a per-market question rather than a single verdict.
Copy that describes a ritual and leaves the cure out.
Imagery is where an unsubstantiated claim usually enters a launch - a before-and-after implies an efficacy claim whether or not the copy makes one.
The claim file, the batch record and the product passport.
The pack copy, the PDP and the paid social all restate the claim. They are drafted from one approved wording here so they cannot drift apart later.
Where the claim has to land
The same active, in six places a customer meets it.
Approved once, restated six times by six people. That is where wording drifts.
- 01On skin
- 02The product still
- 03The PDP
- 04In use
- 05The editorial
- 06The campaign
Cosmetic Tech output
The documents this work produces.
Real Cosmetic Tech deliverables, produced end to end.
Claims Substantiation Briefing
PDF · page 1 of 9
Switch deliverable
What actually runs
A claim, a formulation read and a market check are three different jobs, so they go to three different specialists. One system, 102 tools and 223 playbooks behind it.
Handed to
- Analyst
- Software Engineer
- Growth Strategist
- Researcher
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