Lodet · Made in Tunisia
Clean first. Soft after. Warm always.
من تونس، لكل امرأة تحمل يومها.
Solutions · Fashion students
The research and the portfolio, done properly.
A fashion degree asks for a researched argument, a resolved collection and a portfolio that gets you hired - and it asks for all three in the same term. The industry tools that would help cost more than the course.
- 01The question you are asking.
- 02The sources that answer it.
- 03The board that argues it.
- 04The citation under every claim.
A board is an argument. Every image on it should be able to say where it came from.
The year
Four hand-ins, and each one is marked on something else.
Reference every claim you make in a crit. The brief says what to hand in. It rarely says what separates a pass from a distinction, so that is what this says instead.
01 · Term one
The dissertation
Whether the sources argue something or are listed to prove reading happened. Citation is the floor. Having a thesis is the grade.
Word9 pages
02 · Term two
The concept
Whether somebody else could work from it. A board that could belong to three different collections has not made a decision yet.
Deck9 slides
03 · Term three
The final collection
Cohesion, harder than any single piece, plus enough technical resolution to show it could be made.
PDF9 pages
04 · After
The portfolio
The only one of the four that keeps working after graduation. A studio reads a document, not a drive.
Deck9 slides
How often it comes round
Every crit and every hand-in - then once, for the graduate portfolio.
Skip it once
The argument is marked as assertion, and the reference you half-remembered turns out to be the wrong season.
The portfolio
Thirty-one layouts, and none of them a template you have to fill in.
Real portfolios produced here - deck, zine, look book, case study. Open any one and read the whole thing; the shapes differ because the work does.
Mara Ellison - Beige Creator Deck
9 pages
The Glow Edit - Blush eBook
9 pages
Odette Laurent - The Brand Boss
9 pages
Corail Studio - Brand Guideline
9 pages
Hana Sato - Forest & Blush Browser
9 pages
RUX Merch - Collage Merch Portfolio
9 pages
Selvedge Co. - Denim Process Journal
9 pages
Like a Magazine - Like a Magazine
9 pages
Lumen Studio - Lilac Company Profile
9 pages
Rimberio Milkshakes - Milkshake Product Launch
9 pages
Index Quarterly - Monochrome Magazine
9 pages
Studio Mono - Monochrome Pitch Deck
9 pages
The crit
What the marker asks that the brief did not.
The reading list runs out before the argument is finished.
Peer-reviewed scholarship sits behind logins, so the citation list ends up thin.
What we do
Academic and museum sources are searched with the live web, references attached.
- Peer-reviewed and academic sources
- Archive and museum reference
- Multi-angle research sweep
The archive reference is remembered, not verified.
A season, a house and a date repeated from a secondary source is what a marker checks.
What we do
What a brand showed at a past date is read back, so lineage is sourced not recalled.
- Brand history at a past date
- Archive and museum reference
- Read a specific page
The work is good and the portfolio is a folder of JPEGs.
Studios read a document, not a drive - and the layout is a second design job, same week.
What we do
The collection becomes a laid-out portfolio and a written statement, as files.
- Print-quality PDF
- Editable deck
- Everything packaged together
The reading list
Open to you from the first brief.
A dissertation and a final collection are different disciplines, and a degree asks for both in one term.
- 01Dive DeepStudio
- 02The Mood WallStudio
- 03Lookbook BinderyStudio
- 04Boardroom PressStudio
- 05ResearcherSpecialist
- 06Fashion HistorianSpecialist
- 07Fashion DesignerSpecialist
- 08WriterSpecialist
Peer-reviewed and academic sources · Archive and museum reference · Multi-angle research sweep · Brand history at a past date · Read a specific page · Print-quality PDF · Editable deck · Everything packaged together
Lodet · for fashion students
A real brand to study.
Bloom, perfumed mist 250 ml
29 TNDLodet is a working Tunisian cosmetics brand. Its range, its prices and its two languages are a live case for a crit, not a made-up one.
Bloom, le parfum qui fleurit avec vous.
بلوم، عطر يزهر معك.
Her day, as it naturally changes
- 29 TND
Morning
Bloom, perfumed mist 250 ml
Two sprays on a windowsill morning. Fresh, floral, easy to wear all day.
29 TNDMidday
Venelle sunscreen SPF 45
The beach towel, the Hammamet light, nothing to think about.
29 TNDEvening
Sublime, perfumed mist 250 ml
The evening one. Warm, orange blossom, for the nights she chooses herself.
79 TNDSunday
Hydra-Hyaluronique Amino Keratin
The Sunday set. A towel, a slow hour, nobody waiting.
A way of reading the range, not sales data: no figure here is a result.
Hair
Dry, tired or colour-treated hair
Hair you are proud of
Skin
Everyday glow and protection
Skin protected, mind free
Mist and gifts
Self-treat and gifting, Eid and Women's Day
Feel beautiful without effort
Family
The shared bathroom shelf
The smile of the house
- rose
- jasmin
- fleur d'oranger
- argan
- propre
- tiède
- doux
- Discover
- Try
- Rebuy
- Gift
- Share
Lodet · in motion
See it worn.
Two short films with Lodet's own products. A shelf shows what is sold; a film shows how it sits in her day.
The products, shown
For selling: Lodet's products, shown by the women who use them.
The woman who wears it
For introducing the brand: the woman first, the bottle second.
Analysis · Studio and crit group
What she feels, and what your team does with it.
Argues which feeling the film really shows, and whether the caption stays inside the rules.
Confidence
“I walk in already ready.”
Shoot the moment before the door: the mirror, the bottle, the first step out.
Lift
“My mood is lighter once it is on.”
Light and warmth in the frame. Say lighter and brighter, never treated or improved.
Being noticed
“People turn when I pass.”
Let the scent trail be seen: a glance, a turned head, a compliment, kept ordinary.
A day that runs
“Morning to evening, it keeps up with me.”
Cut one woman across the day: morning mist, midday sun, evening mist, Sunday hair.
These are words women use about the ritual, read for what a team can show. They are not results: nothing here is measured, and Lodet does not claim to change mood, hormones or the skin. Say how it feels, never what it does.
Claims · Tunisia, the Mediterranean, Europe, Italy
Where you may say it.
Venelle face cleansing gel · 22 TND
A woman washes her face with it at night, and her face feels clear. The sentence you write about that moment uses the same words in every market, and is a different claim in each.
Propre d'abord, doux ensuite.
نظافة أولاً، ثم نعومة.
A line that reads as a cosmetic description in one market can read as an action on the skin in another, and that moves the product across a category line, not just the wording. The proof that carried the sentence at home does not travel with it. The sharpest case is the “free from” line, so the market list belongs beside the claim at brief stage, not at artwork.
“Leaves her face clean and fresh.”
Describes the wash
A cosmetic description of a ritual. Keep it a gesture, not a result.
“Clears her face of spots.”
Acts on a condition
Reads as treating a skin condition, which can move a product across a category line. Needs its own evidence, or a different sentence.
“Free from [an ingredient].”
A negative claim
Ordinary in some markets, read in others as denigrating an ingredient that is legally allowed. Settle it per market before it reaches artwork.
Tunisia
The home market. Write the claim in French and Arabic, and confirm the local rules with the competent authority before print. This page does not summarise them.
The Mediterranean
Each neighbouring market has its own cosmetics rules and its own label language. List them beside the claim, one by one, rather than assuming one answer for the coast.
Europe
A cosmetic sold in the EU follows Regulation (EC) 1223/2009: an EU Responsible Person, a safety assessment, notification, and claims that meet the common criteria of Regulation (EU) 655/2013: legal compliance, truthfulness, evidential support, honesty, fairness and informed decision-making.
Italy
Italy applies the EU rules. Member states may require the local language for certain label particulars, so confirm the Italian wording instead of translating the French by hand.
A student brand is judged on whether the sentence can be defended, which is the same test a regulator applies.
Orientation, not legal advice. Confirm each market with a regulatory adviser before print.
Reports
5 briefings written for lodet for fashion students.
Each one is the finished file, opened in full. Every figure in them is illustrative and each says so on its own cover; a real run researches and cites its numbers with an as-of year.
PDF · 9 pagesDissertation Research Briefing
Resale and the luxury customer - what the literature supports, and where it stops
Open the report4 more, same form
- Graduate Collection BriefingSix looks, one silhouette - what the collection has to demonstratePDF · 9 pages
- Industry Placement BriefingThe studios worth applying to, and whyPDF · 9 pages
- Portfolio BriefingWhat the portfolio has to demonstrate, against what it showsPDF · 9 pages
- Research Methods BriefingThe method, and how it will be defendedPDF · 9 pages
Get started
Reference every claim you make.
Start with the question a lodet for fashion student actually has, and leave with the file.